The Elf on the Shelf
The Elf on the Shelf is a company that produces a popular Christmas tradition involving a children's storybook and a small scout elf figure. The concept, created by Carol Aebersold and her daughters Chanda Bell and Christa Pitts, originated from the 2005 book "The Elf on the Shelf: A Christmas Tradition." The elf is said to watch over children during the day and report back to Santa Claus each night in the lead-up to Christmas. Each morning, the elf returns to a different spot in the house, creating a whimsical and engaging experience for children. The company has expanded its product line to include various elf accessories, clothing, and other holiday-themed items.