Paula’s Choice
Paula's Choice is a skincare company known for its science-backed, effective, and cruelty-free products. Founded in 1995 by Paula Begoun, a beauty industry expert and author, the company offers a comprehensive range of products designed to address various skin concerns, including acne, wrinkles, and hyperpigmentation. Paula's Choice is distinguished by its commitment to transparency, with detailed ingredient lists and explanations provided for each product. The company prioritizes formulations that are free from fragrances, dyes, and other potentially irritating ingredients, aligning with its philosophy of promoting healthy, well-informed skincare choices.
