Fiorucci
Fiorucci is an Italian fashion label founded in 1967 by Elio Fiorucci. The brand gained prominence in the 1970s and 1980s for its avant-garde designs and daring approach to fashion marketing, blending art, music, and fashion in unique and innovative ways. Notably, Fiorucci was among the first to bring skinny jeans and leopard print to the fashion forefront, influencing the casual chic look that would dominate later decades. The brand's flagship stores, notably its New York location, became cultural hubs, attracting artists, musicians, and designers, and embodying the vibrant energy of the disco era. After facing financial difficulties and undergoing various ownership changes, the brand has seen a revival under the guidance of new leadership, aiming to recapture its original spirit while adapting to contemporary fashion landscapes.
