What will be your response if I told you fashion does tell a story? No, right? Anyways it's true. Fashion designers tell a story in their designs and products. The same way the stories about the ancient Greek myths impacts our lives is how fashion brands use storytelling as a formula for consumer engagement. Storytelling when done right, opens up a new world of creativity in the fashion industry. People these days don't care about the brand, they are more intrigued with the story behind the brand. I mean it's not a coincidence that 'People' is in the four P's of storytelling - People, Place, Plot and Purpose. A fashion accessory is a good example of storytelling since it can express an individuals personality, identity and personal taste. It (fashion accessory) is usually an item to contribute or complete an individual's outfit and overall look. Fashion accessory comes in different sizes, hues, designs, materials and shapes. It was not until the 20th century that the term 'fashion accessory' became a thing. One of the advantages of fashion accessories is the ability to have a new look without buying new outfits. All you need to do is get various type of fashion accessories and how to style them. Modern luxurious fashion either clothing or accessories doesn't need to be highly priced. One brand that focuses on women's clothing and accessory is Saint and Sofia.
About Saint + Sofia
Saint and Sofia is a fashion and accessories retail company that was founded by Malcolm and Desi Bell in 2020. The family-owned business is based in London, England and has operation centres in the USA and Europe. They boast of designing all of their styles in their London studios and making them exclusively in Europe with factories that they control. They profess the use of recycled or natural fabrics, bio-de-gradable packaging and also reduce the transportation distance in order not to disturb the environment.
Products and Services of Saint + Sofia
Saint and Sofia have the following collections in its store - Over Coats, Dresses and Skirts, Knitwear, Trainers and Boots, Accessories, T-Shirts and Tops, Jackets and Blazers, New Arrivals, Trousers, Sweaters and Jumpers, The SS21 collection and Wall Art. Saint and Sofia have a free UK standard delivery option when clients make an order of over £75. Deliveries are made by either Royal Mail Tracked or DPD Courier. Saint and Sofia claim to make use of Royal Mail 24 hour service for deliveries to the Isle of Man, Guernsey, Jersey, Scottish Highlands and Northern Ireland. They have two delivery options - Standard delivery or Next Day delivery. Standard delivery takes 4-5 days and costs £4.95 for orders under £75. Only orders placed before 1 pm qualify for Next Day delivery and is from Monday to Friday. As for orders placed on Friday, the company claims to process the same day but the delivery will be the next working day which is on Monday. Saint and Sofia's return policy gives customers a 28 days window from when the item was delivered.