Fashion is usually defined as the trending style of dressing or behaviour at any particular time. While fashion is mostly perceived in the light of dress code and clothing items cum accessories, it is rather a broader concept with socio-cultural, technological, and even political and religious undertones. As correctly implied by the above definition, fashion is a dynamic, rather than a static phenomenon that is characterized by flux. To quote Shakespeare “the fashion wears out more apparel than the man.” Moreover, the term “fashion” can easily be extended to other components of daily life, especially those that are driven by science and technology. For instance, a 1970 car can be said to be out of fashion in 2019. Same for a television set manufactured in the same period. Hence, while all dressing matters may be called fashion, all fashion matters may not actually be about dressing alone. However, while the word fashion may be contextual in terms of application, for the most part, it usually denotes the world of wearable items from caps to shoes and jewellery. From this wearables perspective, fashion, especially from the later part of the middle ages to date, is often associated with the Western world. It must be noted, however, that fashion traits or orientations were visible in other cultures such as the Tang Dynasty in China (618-907) and the Heian Period in Japan (795-1185). More contemporarily, there is a common assumption that changes in fashion trends are a reflection of changes in society and/or changes in the economic interests of fashion designers and manufacturers. But a recent study suggests that even without any significant social change, there exists ”internal taste mechanisms” which are capable of triggering changes in fashion trends. One firm that operates in the ever-changing fashion industry is REISS.
REISS is a UK fashion brand that commenced operations in 1971. It is owned and managed by the founder, David REISS. The firm makes clothing items for men and women though it was not dealing with women’s collections until 2000. In 2007, the company became an e-commerce company with the launch of its online store. As of the first quarter of 2020, REISS had 160 stores in 15 countries. It is headquartered in London, England.
Products and services of REISS
The products of REISS include trousers, skirts, jeans, tops, coats and jackets, shirts, leather jackets, suits, leisurewear, etc, as well as accessories like shoes, hats, scarves, sunglasses, facemasks, pocket squares, socks, backpacks, among others. Shipping services are available for clients in mainland UK, Europe, USA, and selected destinations across the world. Products are eligible for return only within 28 days after purchase.