Jewellery can be properly cared for as follows: Always store jewellery pieces individually, preferably in a soft-lined box or pouch so that they don’t rub together, scratch or tangle. Gentle care should be applied with gemstones to ensure that they do not knock against one another when stored. People should keep their chains fastened so they don’t become tangled, they should also avoid extreme humidity or heat as this may cause tarnishing. Furthermore, gold vermeil and silver jewellery should be kept in a dark, cool, and dry place. With time and wear, sterling silver will naturally become oxidized and eventually tarnish. Storing silver jewellery in a sealed plastic bag or airtight box when it is not being worn will keep out the air that causes oxidation. The oxidation process is also slowed down by wearingjewellery often. If however the jewellery is stored for long periods, occasional cleaning is recommended to maintain shine and keep oxidation at bay. Missoma is an example of a company that emphasized providing the above-mentioned services to their customers.
Missoma is an online jewellery shop that claims to get the best on the job (in their humble opinion, producing 90% of their content in-house where the customers will often see the likes of their brand manager turn into campaign photographer. When the company is not on location shooting new collections, they are found in west London, a melting pot of different cultures, styles, and layers. The jewellery brand is opined to be in different ways but layering is in all of their DNAs. In response to the COVID-19 pandemic, the company asserted to be supporting two charities in the UK and India - where their pieces are made - magic breakfast and Akshaya Patra. The company boasts to be lucky that their design team let road test all the pieces with samples before they go into final production, so they can be sure customers are buying something that’s HQ-approved. Al Missoma sterling silver jewellery is rhodium plated which protects the silver from exposure and helps reduce long-term tarnishing. Jewellery is particularly susceptible to damage from the effects of chemicals present in perfume, hairspray, make-up, nail polish remover, body oils, suntan lotion, and deodorant. The organization offers advice to the public not to keep jewellery in direct sunlight as prolonged exposure to sunlight can cause many gemstones to fade and lose their colour. “Amethyst rose quartz, chalcedony, and smokey quartz are just some of the gemstones that can become paler from exposure to sunlight” a statement from the company’s website claims.
Products and services offered by Missoma
Products and services offered by Missoma are jewellery, necklaces, charms & pendants earring, bracelets, rings, and anklets. Missoma shop by collection products is lucy Williams X missoma, spheres, missoma fine, chain reaction, texturize, engravable, and men’s jewellery. The organization's products shop by style includes gemstones, personalized jewellery, layering sets, diamonds, celestial jewellery, etc. Missoma materials shop by metals includes gold jewellery, silver jewellery, 14ct yellow, and 14ct white gold. The company also claims to offer delivery services.