Personalized nutrition has to do with providing food to address the preferences and requirements of a person or group of persons. It involves assessing a person’s genetic, microbes, personal glucose, and habits among others and providing them with customized food. In personalized nutrition, a person must be willing to make a determined decision to adopt eating habits that have been found to correspond with their gene and stick to them as long as it helps improve their health and wellbeing. In personalization, the users are able to build a profile around a unique diet and needs this profile also has attached to its lifestyles and users can now customize their own profile around healthy eating. The overall goal of personalized nutrition is to preserve and increase health using genetic, phenotypic, medical, nutritional, and other relevant information about individuals to deliver more specific healthy eating guidance and other nutritional products and services. Personalised nutrition is often applied in two broad areas: dietary management of people having some terminal and specific disease or who need special nutritional support and for the development of effective interventions for improving public health. Personalized nutrition now seems like the future of nutrition as people would be looking to checkmate all they take into their body system. VITL is a company that claims to provide personalised nutrition, tailor-made supplements and home nutrition tests.
VITL is a personalized nutrition company that claims to partners with experienced doctors, geneticists, biomedical scientists and expert nutritionists from leading organizations around the world, including King’s College London, The Institute for Optimum Nutrition and the European Nutrition Leadership Platform. They claim their supplements are developed around individual needs plus tailor-made content. Their products are acclaimed to be sustainably sourced, non-GMO and filler-free as all their vitamins are developed from the highest quality ingredients. They claim to considers users health profile, vitamin test results, and genetic predisposition to determine the vitamin pack that responds to changing needs.
Products and services offered by VITL
VITL offers their personalized catalogue comprising of the Personalized Pack containing 4 daily supplements formulated based on users’ diet and lifestyle. Their skin and beauty products help support the maintenance of normal skin, hair & nails, Rise and Energise product support energy throughout the day, Sweet Sleep product helps users prepare for a night of deep and restful sleep, Daily Biotic products offer bacteria that help keep gut health, immune support product help reinforce the body’s natural defences. VITL male and female multivitamins offer a comprehensive daily multivitamin to support male and female wellbeing. For women health they have the fertility pack which prepares the body for healthy conception, pregnancy pack supports and grow the baby through each stage of the pregnancy, postnatal pack supports user’s wellbeing as their body recovers into convenient daily strips, menopause pack helps women feel more comfortable as their body makes menopausal adjustments. For DNA test, the VITL nutrition test helps users discover personalized diet, exercise and lifestyle advice based on their DNA. Their vitamin and DNA test helps users discover key nutrients they may likely need to supplement with according to their DNA.